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So you have visitors arriving on your website and they are ticking over making purchases, but how else can you turn traffic into cash? Here are 7 steps that you really should be trying out. And if you are looking for more tips to get more traffic to website, then don’t forget to check out the blog for more tips!

1) Use displaying adverts for other websites. Depending on your site, it may be suitable to carry some advertising. Maybe Google Adsense or banner adds. Google, and similar schemes, have the excellent advantage of picking adverts most likely to be clicked on according to the content of your site whereas banners, depending on their source, are likely to either be paying a fixed amount for being displayed or be an affiliate banner. With either of these you are left look after the banners - removing those that expire and finding new ones as required. Also, for affiliate schemes, swapping between the best performing schemes.

2) Sell add on products. Look at what customers have in their shopping basket and see what other people who have chosen those items have bought with them. Doesn’t work so simply if you are using a third party’s shopping basket, but if it is coded using your own database then you can write a report to show you common selections and if you are a bit cleverer, also display the common choices either with the item or in the basket screen.

3) Sell special offers. Add low ticket price items that they might want to buy. Display them around the basket areas of the site. All you need to be selling is little add on gadgets that don’t cost that much, but if there are enough extra sales, that can make a tidy amount of extra income.

4) Offer free postage. Take a look at your customers’ average basket order value and offer free postage for a small amount above that. Then watch and see if the average basket value increases. The lure of a something for free could just encourage buyers to buy more. Just watch that people aren’t buying more then returning the extra (it’s happened before).

5) Offer special offer gifts for basket amounts. Again, look at the average basket order values and offer free or discounted goods when the basket total is a little more than average. If most customers spend £20, then for £25 orders give a small gift for free. And hopefully watch your turnover increase. Just remember to state that the free gift must be returned if other parts of the order are returned.

6) Add monthly ‘trinkets’. Have a special low-cost item made and each month make one of these available for above average order baskets. Using the same theory as the previous step, but encouraging the buyers to come back next month to get the next item.

7) Ask your customers to join your mailing list. Then you can sell them more by telling them of latest stock, current promotions etc.

All are very simple ideas, aimed at increasing sales and bringing in more cash in other ways. If you are looking for the answer for how to get more traffic to my website, then check out the latest on the blog.

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